Universal Health Services - Brentwood, TN

posted 4 months ago

Full-time - Entry Level
Brentwood, TN
10,001+ employees
Hospitals

About the position

Foundations Recovery Network (FRN) is a nationwide leader in the treatment of co-occurring addiction and mental health disorders. With 11 residential and outpatient facilities across the U.S., FRN aims to guide every patient into long-term recovery by integrating the best staff, treatment options, and research available. Every day we chip away at the stigmas surrounding mental health and addiction by walking with each patient before, during, and after their treatment with us. In 2015, FRN became the Addiction Treatment Services Division for Universal Health Services. As an SEO Specialist, you will be responsible for researching and implementing search engine optimization (SEO) recommendations to existing website copy. This includes placing keywords appropriately in copy to gain organic search engine traffic. You will work closely with other members of the department on a daily basis to support the department's strategic marketing messaging for all Foundations Recovery Network (FRN) websites. Your role will involve optimizing new and existing web copy and landing pages for Search Engine Marketing (SEM) campaigns. You will also help educate marketing and content teams on how to improve the performance of FRN websites in search engines by appropriately optimizing for conversions and user experience. Additionally, you will pursue content marketing and backlinking opportunities that align with facility goals, determining key search phrases and optimizing webpages that could drive traffic and increase conversions for all owned websites.

Responsibilities

  • Research and determine valuable key phrases to target and set priorities.
  • Develop metadata (Alt, Title, and Description Tag) and work with content and web design teams to ensure website optimization for SEO performance.
  • Provide direction and strategy for SEO-targeted content and review all content produced for SEO performance.
  • Perform audits to identify issues and ensure sites are properly optimized.
  • Identify content consolidation opportunities and direct teams as appropriate.
  • Review Google Search Console for health websites, addressing broken links, indexed pages, sitemap errors, etc.
  • Manage 404 and 500 issues and strategic redirects for website properties.
  • Identify new link building strategies and direct team or execute as appropriate.
  • Utilize team members, competitive research, and audience identification to discover opportunities and new contacts.
  • Determine content marketing opportunities with other team members.
  • Inform department about changes in SEO strategies and tactics.
  • Manage directory listings for Acute and BH facilities to ensure all location information is accurate.
  • Lead meetings to strategize and incorporate team members.
  • Lead quality assurance checks for websites in development environment.
  • Gain insight into patient needs, untapped opportunities, and collaborate with facility teams to clarify personas and develop target messaging, images, etc.
  • Create and deliver recurring SEO detailed reports regarding backlinks, content consolidation, site SEO strengths and weaknesses, competitor SEO strengths and weaknesses.

Requirements

  • Bachelor's Degree Required
  • 1-3 years related work experience
  • 3+ years of experience optimizing with SEO tools such as Moz, Raven Tools, Link Research Tools, SEMrush, Majestic SEO, Google Analytics, and Google Search Console
  • 2+ years of experience with keyword analysis using tools like Google Keyword Planner
  • 1+ years of experience using CSS and HTML to style content
  • Familiarity with using WordPress or other CMS to manage a website as well as Microsoft Excel or Google Sheets
  • Knowledge of white hat and black hat tactics
  • Experience with Google services (Google Search Console, Google Tag Manager, Google Analytics, Google Data Studio, Google My Business)

Benefits

  • Challenging and rewarding work environment
  • Competitive Compensation & Generous Paid Time Off
  • Excellent Medical, Dental, Vision and Prescription Drug Plans
  • 401(K) with company match and discounted stock plan
  • SoFi Student Loan Refinancing Program
  • Career development opportunities within UHS and its 300+ Subsidiaries!
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