Universal Health Services - Brentwood, TN
posted 5 months ago
Foundations Recovery Network (FRN) is a nationwide leader in the treatment of co-occurring addiction and mental health disorders. With 11 residential and outpatient facilities across the U.S., FRN aims to guide every patient into long-term recovery by integrating the best staff, treatment options, and research available. Every day we chip away at the stigmas surrounding mental health and addiction by walking with each patient before, during, and after their treatment with us. In 2015, FRN became the Addiction Treatment Services Division for Universal Health Services. As an SEO Specialist, you will be responsible for researching and implementing search engine optimization (SEO) recommendations to existing website copy. This includes placing keywords appropriately in copy to gain organic search engine traffic. You will work closely with other members of the department on a daily basis to support the department's strategic marketing messaging for all Foundations Recovery Network (FRN) websites. Your role will involve optimizing new and existing web copy and landing pages for Search Engine Marketing (SEM) campaigns. You will also help educate marketing and content teams on how to improve the performance of FRN websites in search engines by appropriately optimizing for conversions and user experience. Additionally, you will pursue content marketing and backlinking opportunities that align with facility goals, determining key search phrases and optimizing webpages that could drive traffic and increase conversions for all owned websites.