SEO Specialist

$30,000 - $30,000/Yr

Carolina Carports - Dobson, NC

Full-time - Entry Level

Dobson, NC

Fabricated Metal Product Manufacturing

About the position

Carolina Carports is seeking an experienced SEO Specialist to enhance its online presence and drive organic traffic to its website. The role involves developing and executing effective SEO strategies, collaborating with marketing and social media teams, and creating engaging content that resonates with the target audience.

Responsibilities

• Develop and execute effective SEO strategies to improve search engine rankings and increase organic traffic.
• Utilize Google Analytics and webmaster tools to track progress.
• Create search strategies timelines, calendars, and goals.
• Collaborate with social media team to align SEO strategies.
• Source keywords for blogs, press releases, social status updates, and campaign needs.
• Work with the marketing team to implement and deploy strategy plans.
• Present SEO effective headlines, body copy, CTAs, and tagging system.
• Track site performance and develop new processes to improve.
• Encourage and build inbound organic search traffic.
• Set up pay-per-click campaigns, ads, and other revenue performers.
• Compile and present web analytics data and unique hits to team members and senior leadership to make recommendations and improvements.
• Create engaging content with optimal SEO keywords and phrases.

Requirements

• In-depth understanding of Google Analytics and other SEO services, online tracking tools, webmaster tools, back-end SEO, and metadata.
• Experience in cultivating SEO keywords and phrases to drive web traffic.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel); understanding of HTML, CSS.
• Experience identifying and creating campaigns for target audience engagement.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance