SEO Specialist

Nfinity Athletic - Atlanta, GA

Full-time - Senior

Atlanta, GA

Merchant Wholesalers, Durable Goods

About the position

Nfinity is seeking a highly skilled and innovative Senior SEO Specialist to join our Ecommerce team in Atlanta, GA. This full-time in-house position is ideal for a seasoned SEO expert with over 10 years of experience, particularly in crowded markets. The successful candidate will leverage AI technologies to enhance our online visibility and drive organic traffic to our website. As a leading brand in the cheerleading industry, Nfinity is known for its cutting-edge apparel, footwear, and accessories, and we are committed to pushing the boundaries of innovation and excellence. We need a top-tier SEO expert to help us dominate the digital space and take our online presence to the next level. In this role, you will be responsible for designing and implementing comprehensive SEO strategies that not only drive organic traffic but also improve search rankings and enhance user experience. You will conduct market analysis to identify growth opportunities and competitive advantages, utilizing AI technologies and tools to optimize SEO efforts from content creation to keyword analysis. Collaboration with content creators is essential to ensure that all website content adheres to SEO best practices. You will also monitor, analyze, and report on SEO performance metrics, making data-driven adjustments to strategies as necessary. Regular audits will be conducted to identify and resolve technical SEO issues, improving site speed, mobile usability, and overall site architecture. Working closely with the Ecommerce team, you will align SEO strategies with broader business goals and digital marketing initiatives.

Responsibilities

• Design and implement comprehensive SEO strategies that drive organic traffic, improve search rankings, and enhance user experience.
• Analyze crowded market landscapes to identify opportunities for growth and competitive advantages.
• Utilize AI technologies and tools to optimize SEO efforts, from content creation to keyword analysis.
• Collaborate with content creators to ensure all website content is optimized for SEO best practices.
• Monitor, analyze, and report on SEO performance metrics, making data-driven adjustments to strategies.
• Conduct regular audits to identify and resolve technical SEO issues, improving site speed, mobile usability, and overall site architecture.
• Work closely with the Ecommerce team to align SEO strategies with broader business goals and digital marketing initiatives.

Requirements

• Minimum of 10 years in SEO, with a proven track record of success in competitive and crowded markets.
• Strong experience with AI technologies and their application in SEO development and integration.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs), HTML, CSS, and JavaScript.
• Exceptional ability to analyze data, identify trends, and implement actionable insights.
• Excellent verbal and written communication skills, with the ability to convey complex SEO concepts to non-technical stakeholders.
• Ability to collaborate effectively within a dynamic, cross-functional team environment.
• A proactive and creative approach to problem-solving and staying ahead of SEO trends.

Nice-to-haves

• Strategic thinker with the ability to develop and implement long-term SEO strategies.
• Strong understanding of SEO tools and web technologies.
• Expertise in data analysis to drive decisions and strategies.
• Innovative approaches to solving SEO challenges and capitalizing on opportunities.
• Clear and effective communication with both technical and non-technical stakeholders.
• Ability to stay updated with the latest SEO trends and algorithm changes.
• Proactive in identifying issues and finding effective solutions.
• Strong teamwork skills to work seamlessly with various departments.
• Meticulous in optimizing content and website elements for SEO.
• Deep enthusiasm for SEO and digital marketing.

Benefits

• In-Office Collaboration: Enjoy a dynamic and engaging office environment.
• Professional Growth: Opportunities for continuous learning and career advancement.
• Innovative Culture: Be part of a team that values creativity and innovation.
• Competitive Compensation: Attractive salary and benefits package.