Aquent - Chicago, IL
posted 4 months ago
Our Higher Education Client is in need of a Content Manager with strong SEO and project management expertise. This individual will play a crucial role in collaborating with both internal and external teams, including agencies, to ensure effective SEO optimization across multiple institutions. The position requires the development of a comprehensive SEO strategy in partnership with the agency to enhance visibility and performance in search engines. The Content Manager will be responsible for creating and managing core page optimization briefs, which will guide the content creation process. This includes managing blog content creation by providing relevant topics, identifying keywords, and establishing a content calendar to ensure a consistent flow of optimized content. Additionally, the role involves conducting quick audit reviews of web pages to verify that they have been updated according to SEO recommendations, ensuring that all content aligns with best practices. A bimonthly review of Bright Edge will also be part of the responsibilities, where the Content Manager will check for errors, provide the web team with recommended changes, and pull and review data to assess performance. This position is ideal for someone with a strong background in SEO strategy and content management, particularly within the higher education sector.