SEO Specialist

Americaneagle.Com - Des Plaines, IL

Full-time

Des Plaines, IL

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Americaneagle.com is seeking a qualified SEO Specialist to join our growing Digital Marketing team. The ideal candidate will have a strong background in both technical and on-page SEO, as well as ongoing content strategy. This role is crucial as the SEO Specialist will act as the subject matter expert for their account teams, collaborating with other channel specialists to achieve each client’s business goals. The SEO Specialist will be responsible for understanding clients' digital marketing goals and translating these goals into executable strategies through ongoing site enhancements. The position involves conducting comprehensive SEO audits that account for technical, on-site, and off-site factors. The SEO Specialist will analyze and provide recommendations for platform-specific SEO efforts, ensuring that clients' websites are optimized for visibility within search engines. This includes providing ongoing recommendations for site structure, content, and user journey flow. The role also requires tracking, analyzing, and reporting on SEO performance using tools such as Google Analytics, Google Search Console, Looker Studio, and other industry tools. Additionally, the SEO Specialist will identify key performance indicators (KPIs) and complete necessary work to improve clients' site rankings and organic traffic in major search engines. Monthly and quarterly organic reporting will be part of the responsibilities, along with staying updated on industry trends and new tactics for search engine optimization. Effective communication across multiple teams, utilizing data-backed decision-making, is essential for success in this role.

Responsibilities

• Understanding clients' digital marketing goals and translating them into executable strategies through ongoing site enhancements.
• Conducting SEO audits accounting for technical, on-site, and off-site factors.
• Analyzing and providing recommendations for platform-specific SEO efforts.
• Providing ongoing recommendations for site structure, content, and user journey flow to increase visibility within search engines.
• Tracking, analyzing, and reporting using Google Analytics, Google Search Console, Looker Studio, and SEO industry tools.
• Identifying KPIs and completing work as needed to improve clients' site rankings and organic traffic in major search engines.
• Providing monthly/quarterly organic reporting as well as additional recommendations ongoing.
• Staying on top of industry trends and new tactics for search engine optimization.
• Communicating across multiple teams utilizing data-backed decision making.

Requirements

• 2+ years of SEO experience
• Strong experience with Google Analytics and Google Search Console
• Proficient experience with Bing Search Central, SEMrush, Screaming Frog, and other tools
• In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEO design and user experience
• Demonstrated success managing several accounts at the same time
• Knowledge of web development technologies (HTML, JavaScript, CSS, etc.) as they relate to SEO
• Strong communication skills, including the ability to articulate complex concepts both verbally and in writing to clients
• Strong time management skills
• Comfortable working in a fast-paced, team-based environment
• Ability to think logically and develop practical SEO recommendations for client websites to support their marketing strategies and efforts

Benefits

• Generous compensation package
• Opportunities to further develop skills
• Energetic work environment
• Focus on work-life balance