SEO Specialist

$55,000 - $60,000/Yr

Chetu - Sunrise, FL

Full-time - Mid Level

Sunrise, FL

Professional, Scientific, and Technical Services

About the position

Chetu Inc. is seeking a full-time SEO Specialist to enhance its digital marketing efforts. The role focuses on optimizing the company's website for search engines, driving organic traffic, and improving brand visibility. The ideal candidate will leverage contemporary SEO strategies and analytics to achieve company goals and maximize ROI through effective organic client acquisition tactics.

Responsibilities

• Execute and improve all organic search tactics for Google and Bing.
• Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging and targeted content.
• Analyze web analytics to drive insights and data-driven content optimization recommendations.
• Perform ongoing keyword expansion, including identification and implementation of keyword opportunities.
• Write and design pages optimized for SEO, adhering to branding standards.
• Stay up-to-date with search engine updates to implement contemporary, SEO-driven strategies.
• Work with the webmaster to ensure the website conforms to usability and mobility standards.
• Perform site audits and collaborate with the development team to ensure all back-end functionality is optimal.
• Execute link-building and link profile management activities, including outreach and relationship building.
• Collect and analyze data to identify trends and insights for maximizing ROI in organic campaigns.
• Track, report, and analyze website analytics and SEO initiatives and campaigns.
• Research and analyze the competition and competitor websites.
• Collaborate with content and marketing teams to drive content creation and promotion with SEO.

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields.
• In-depth experience with website analytics tools, including Ahrefs, Google Search Console, SEMRush, Moz, Google Analytics, Screaming Frog, etc.
• Google Analytics Certified.
• At least two years of experience in digital marketing and SEO.
• Excellent understanding of contemporary digital marketing principles, strategies, and best practices.
• Synergized understanding of other forms of digital marketing, including content marketing, PPC, conversion rate optimization, landing page optimization, re-targeting, etc.
• Proven experience implementing SEO campaigns.
• Solid understanding of performance marketing, conversion, and organic customer acquisition.
• Proficiency in MS Excel, PowerPoint, and Word.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance