SEO Specialist

Red Rover - Memphis, TN

Full-time - Mid Level

Memphis, TN

Social Assistance

About the position

RedRover is seeking a seasoned SEO Specialist to enhance the visibility and ranking of client websites through technical, on-page, and off-page SEO strategies. This role is crucial to the client production team and requires a strong understanding of search engine algorithms, the ability to manage multiple projects, and a commitment to delivering high-quality work on time and within budget.

Responsibilities

• Conduct keyword research to identify high-value keywords for website content.
• Create and optimize website content to align with target keywords while ensuring high quality and user engagement.
• Optimize website content for on-page SEO factors such as title tags, meta descriptions, and header tags.
• Implement off-page optimization strategies, including building backlinks and collaborating with external websites.
• Track and analyze website rankings and traffic data using tools like Google Analytics and Google Search Console.
• Conduct technical SEO audits to identify issues affecting website visibility and ranking.
• Implement technical optimization strategies, such as optimizing meta tags and improving website speed.
• Ensure the website is mobile-friendly and adheres to mobile-first indexing standards.
• Generate weekly and monthly client reports on major metrics and goals tracking.
• Manage web analytic dashboards and highlight key areas of importance according to client goals.
• Collaborate with team and management on project status and results.
• Stay updated with the latest trends and best practices in SEO and implement new strategies as needed.
• Provide data-driven recommendations to enhance SERPs.

Requirements

• Current GA4 certification
• 2+ years of experience executing high-performing SEO strategies for B2B clients
• Strong analytical skills
• Excellent attention to detail
• Ability to relate facts and findings to broader strategies
• Affinity for results and tangible outcomes
• Excellent follow-through and organization
• Data visualization skills
• Strong communication skills
• Proficiency with GA4, Google Search Console, and SEMRush

Nice-to-haves

• Experience with B2B clients in Manufacturing, Logistics, and Industrial industries

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid parental leave
• Paid time off
• Pet insurance