SEO Specialist

Robert Half - Saint Louis, MO

Full-time - Entry Level

Saint Louis, MO

Administrative and Support Services

About the position

The SEO Specialist will play a crucial role in enhancing the company's online presence by strategizing, implementing, and monitoring effective Search Engine Optimization (SEO) practices. This position focuses on improving web traffic and maximizing conversion rates through various SEO techniques and tools.

Responsibilities

• Perform thorough keyword research and identify gaps in content or areas for improvement in web design to achieve top page ranking.
• Monitor and analyze the company's website performance using analytical tools like Google Analytics, and prepare detailed strategy reports.
• Implement and supervise SEO/SEM (Search Engine Marketing) strategies.
• Understand search engine algorithms and ranking methods to optimize the website accordingly.
• Stay updated with the latest SEO strategies and algorithms and share insights with the team.
• Develop and implement a link building strategy.
• Recommend changes to the website's architecture, content, linking, and other factors to improve SEO ranking.

Requirements

• Proven record of success in SEO roles and knowledge of the search engine industry, SEO best practices, search engine algorithms, and ranking strategies.
• Proficiency with SEO reporting and analytical tools (Google Analytics, Webtrends, and Semrush).
• Understanding of HTML, CSS, and JavaScript development and constraints.
• Excellent verbal and written communication skills with the ability to simplify technical language.
• Bachelor's degree in a related field is preferred.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan