SEO Specialist

$50,000 - $70,000/Yr

Cohen Marketing International - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

Cohen Marketing is seeking a skilled and motivated SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a passion for optimizing websites and improving search engine rankings. As an SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to enhance our online presence, drive organic traffic, and increase conversions. You will work closely with content creators, web developers, and marketing professionals to ensure that our digital assets are optimized for search engines.

Responsibilities

• Conduct comprehensive keyword research to identify high-value opportunities for content creation and optimization.
• Develop and implement on-page SEO strategies, including optimizing metadata, headers, and content structure.
• Manage linkbuilding initiatives to enhance domain authority and improve search rankings.
• Collaborate with content management teams to ensure that all web content is optimized for search engines.
• Monitor website performance using tools such as Google Analytics and Adobe Analytics, providing insights and recommendations for improvement.
• Stay updated on the latest SEO trends, algorithm updates, and best practices in digital marketing.
• Conduct competitor analysis to identify strengths and weaknesses in their SEO strategies.
• Optimize e-commerce product listings to improve visibility in search engine results.

Requirements

• Proven experience in SEO, digital marketing, or related fields is preferred.
• Familiarity with Adobe tools and various content management systems (CMS) is a plus.
• Strong understanding of how search engines work and the factors that influence ranking.
• Experience with linkbuilding techniques and strategies.
• Knowledge of web analytics tools such as Google Search Console or similar platforms.
• Ability to analyze data and generate actionable insights for continuous improvement.
• Excellent communication skills with the ability to collaborate effectively across teams.