SEO Specialist

$83,200 - $93,600/Yr

Aquent - Milwaukee, WI

Full-time - Entry Level

Milwaukee, WI

Administrative and Support Services

About the position

The SEO Specialist will play a crucial role in supporting the organic growth objectives of the company by implementing effective search engine optimization strategies. This position involves collaboration with various teams, including product managers, designers, and content creators, to enhance visibility and increase organic traffic through best practices in SEO. The ideal candidate will have a strong background in executing and measuring SEO initiatives in a fast-paced environment.

Responsibilities

• Conduct keyword research and perform competitive analysis to identify growth opportunities.
• Implement and manage technical SEO audits, ensuring changes are executed and performance is tracked.
• Oversee content production through content calendar planning, collaborating with writers, and providing SEO guidance.
• Develop methods to track, report, analyze, and improve SEO performance, presenting findings to stakeholders.
• Collaborate with in-house marketing teams, developers, and product teams to implement SEO-driven features and website enhancements.
• Stay up-to-date on SEO trends, algorithm changes, and best practices to continuously refine strategies.
• Act as the SEO advocate within the organization, communicating strategy scope, goals, and timelines effectively.

Requirements

• 2+ years of experience in SEO (4+ years preferred for managerial level).
• Strong expertise in keyword research, organic search competitor analysis, and SEO performance tracking.
• Proficiency in Google Analytics, SimilarWeb, Google Docs, and Microsoft SharePoint.
• Familiarity with generative AI tools and an interest in leveraging them for SEO.
• Strong analytical mindset, able to process and prioritize workflows.
• Excellent communication skills, project management skills, and a data-driven approach to SEO.

Nice-to-haves

• Hands-on experience with SEO tools (e.g., Google Search Console, Ahrefs, Screaming Frog).
• Knowledge of HTML, CSS, JavaScript, and technical SEO.
• Experience with CMS platforms and an understanding of additional marketing channels (e.g., PPC).

Benefits

• Medical health insurance
• Dental insurance
• Life insurance
• Eligibility to participate in 401k plan with company match
• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium