SEO Specialist

Medical Group Management Association

Full-time - Mid Level

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The SEO Specialist will be responsible for developing, implementing, and optimizing SEO strategies across MGMA's digital platforms to enhance organic search rankings, drive web traffic, and improve the digital customer journey. This role involves collaboration with various departments and requires a strong understanding of SEO best practices and tools.

Responsibilities

• Execute MGMA SEO strategies to increase organic visibility and search engine rankings across MGMA's websites and platforms.
• Implement technical SEO improvements in collaboration with the web development team, including site speed, mobile optimization, and schema markup.
• Optimize web pages for on-page SEO, including title tags, meta descriptions, URL structures, image optimization, internal and backlinking.
• Conduct keyword research and analysis to guide content development and SEO recommendations for new and existing web content.
• Collaborate with the content and marketing team to create SEO-friendly content that aligns with MGMA's business goals and target audiences.
• Stay up to date with industry trends and algorithm updates to ensure SEO best practices are consistently applied.
• Perform ongoing competitor analysis, monitoring their SEO strategies and identifying opportunities to gain a competitive edge.
• Track, report, and analyze website analytics and SEO metrics to measure the effectiveness of SEO campaigns and provide actionable insights.
• Monitor and analyze SEO performance using tools like SEMRush, Screaming Frog, and Google Search Console, identifying areas for improvement.
• Ability to build out landing pages as needed.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years' experience with digital marketing & website optimization.
• 3+ years' experience creating and implementing engaging & SEO friendly web content.
• 3+ years' experience following and implementing website copywriting best practices.
• Required expertise in SEO management tools such as SEMRush, Screaming Frog, and Google Search Console.
• Familiarity with project management tools like Jira and Planner for managing SEO initiatives and timelines.
• Understanding of on-page, off-page, and technical SEO best practices, including familiarity with HTML, CSS, and basic coding.
• Demonstrated ability to work collaboratively with cross-functional teams and provide SEO insights that improve digital strategies.
• Strong attention to detail with the ability to identify SEO opportunities and troubleshoot complex technical challenges.
• Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
• Ability to adapt quickly to changes in search engine algorithms and modify SEO strategies as needed.
• Self-motivated and able to work independently with minimal supervision, eager to learn and grow within the role.
• Proficient in Microsoft Office and web content management systems (CMS), with knowledge of headless CMS systems being a plus.