SEO Specialist

$50,000 - $69,084/Yr

Sudsies - Miami, FL

Full-time

Miami, FL

Personal and Laundry Services

About the position

Sudsies Inc. is seeking a data-driven SEO/SEM Specialist to enhance its online presence and drive growth in organic and paid search performance. This role involves optimizing SEO strategies, managing SEM campaigns, and collaborating with various teams to align digital marketing efforts with business objectives.

Responsibilities

• Analyze website performance using SEMrush and similar tools to identify and resolve SEO issues.
• Collaborate with the web development team to implement technical SEO improvements.
• Develop and execute comprehensive SEO strategies to increase organic traffic and search rankings.
• Monitor and manage open SEO projects, ensuring timely completion by team members.
• Design and execute SEM strategies to drive targeted traffic, conversions, and ROI.
• Oversee day-to-day SEM campaign management, including keyword research, bid adjustments, and performance analysis.
• Partner with the creative team to produce high-quality advertising assets, including graphics and ad copy.
• Generate and present detailed SEO/SEM performance reports, providing actionable insights for continuous improvement.
• Work cross-functionally with internal teams to brainstorm and execute innovative digital marketing strategies.
• Ensure SEO and SEM efforts align with Sudsies' overarching marketing and business objectives.

Requirements

• Proven track record in managing and optimizing both SEO and SEM campaigns.
• Proficiency in SEMrush or comparable tools for in-depth analysis and reporting.
• Strong knowledge of on-page, off-page, and technical SEO best practices.
• Hands-on experience with Meta Ads, Google Ads, and other major paid advertising platforms.
• Exceptional collaboration and communication skills to work effectively with creative, technical, and leadership teams.
• Analytical mindset with the ability to translate data into actionable marketing insights.

Nice-to-haves

• Experience in luxury or lifestyle industries is highly desirable.
• Familiarity with content marketing strategies and experience guiding writers and designers.
• Expertise in developing and executing creative campaign tactics alongside accompanying collateral.

Benefits

• Full-time position with competitive salary range of $50,000 - $69,084 per year.
• Opportunity to work in a forward-thinking company that blends luxury and innovation.