SEO Specialist

$55,129 - $60,060/Yr

Jump Start Your Career Coaching - Sterling, VA

Full-time - Entry Level

Sterling, VA

About the position

We are seeking a detail-oriented and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization (SEO) strategies, content management systems, and conversion optimization techniques. As an SEO Specialist, you will play a crucial role in enhancing our online presence and driving organic traffic to our website through effective SEO practices.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for content development and optimization.
• Optimize website content, landing pages, and blog posts for search engines to improve organic rankings.
• Monitor and analyze website performance using tools such as Google Analytics and other SEO tools to track key metrics.
• Develop and implement on-page and off-page SEO strategies to enhance visibility across search engines.
• Collaborate with the content team to create high-quality, engaging content that aligns with SEO best practices.
• Stay up-to-date with the latest trends in SEO, SEM, and digital marketing to ensure compliance with industry standards.
• Manage social media accounts to promote content and engage with audiences effectively.
• Provide regular reports on SEO performance, including traffic analysis and conversion rates.

Requirements

• Proven experience in SEO, SEM, or digital marketing roles is preferred.
• Familiarity with search engines and their algorithms is essential.
• Proficiency in using content management systems (CMS) for website updates and management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with conversion optimization techniques to enhance user experience on web platforms.
• Knowledge of social media management practices is a plus.
• Excellent research skills to stay informed about industry trends and competitor strategies.

Nice-to-haves

• Experience with social media management practices.