SEO & Web Developer Specialist

Jars Cannabis - Troy, MI

Full-time

Troy, MI

About the position

JARS Cannabis is seeking a Web Development and SEO Specialist to manage and enhance the company's digital assets, focusing on usability, content, SEO, and overall website performance. The role combines web development and digital marketing expertise to drive traffic and sales, ensuring a high-quality online presence that aligns with the company's mission to empower communities and promote cannabis integration into lifestyles.

Responsibilities

• Identify, troubleshoot, fix, and optimize websites for SEO
• Research targeted keywords to guide digital strategies
• Analyze reports to identify trends, issues, areas for opportunity and create actionable plans to improve KPI's
• Articulately explain technical details of website changes to developers, project managers, and clients
• Provide accurate timelines and level of effort during all project phases

Requirements

• 3+ years relevant SEO and marketing experience
• Good understanding of search performance marketing, conversion, and online customer acquisition
• Solid understanding of web technology including integrations, UI/UX, websites, CMS, Analytics, SEO, Front end, and backend technology
• In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console
• Excellent HTML, CSS, and JavaScript (jQuery) skills
• Experience with email marketing services such as MailChimp, Constant Contact, and Campaign Monitor
• Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR
• Ensure website security protocols are in place and perform regular backups
• Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar
• Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics
• Good experience using Google Sheets or Microsoft Excel
• Comfortable using text-based code editors such as Atom, Sublime Text, or Visual Studio Code
• Ability to multitask and prioritize, managing multiple projects simultaneously

Nice-to-haves

• PMP or other Project Management Certification is preferred