SEO & Web Marketing Manager
Bluevine - Jersey City, NJ
posted 2 days ago
About the position
Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. We are seeking a SEO & Web Marketing Manager to join our dynamic marketing team and take ownership of optimizing Bluevine's web channel. In this role, you will lead the end-to-end management of site content updates, collaborating cross-functionally with marketing, product, copy, design, and web development teams to ensure timely and high-quality execution of initiatives. You will play a pivotal role in crafting and implementing SEO strategies to drive organic growth and enhance online visibility for Bluevine's financial products and services. Additionally, you will focus on achieving conversion goals while maintaining a user-centered approach to deliver engaging, seamless, and effective web experiences.
Responsibilities
- Lead the end-to-end management of site content updates.
- Collaborate with SEO agencies and internal teams to develop and implement comprehensive SEO strategies.
- Stay current with search engine algorithm updates, industry trends, and emerging SEO best practices.
- Direct off-page SEO initiatives, including outreach and link-building campaigns.
- Manage and execute site content updates, coordinating with product, copy, design, and development teams.
- Oversee the structure and strategy of the site, ensuring an intuitive and effective user journey.
- Identify opportunities for A/B testing, set up experiments, and analyze results to drive continuous improvement in conversion rates.
- Leverage Google Analytics and other web analytics tools to monitor site performance, traffic, and user behavior.
Requirements
- 5+ years in SEO, web content management, CRO, UX Design or a related role.
- Strong project management skills with a proven ability to manage complex, cross-functional initiatives from concept to completion.
- Proven track record with SEO optimization, including keyword research, on-page best practices, and backlink strategies.
- Proficiency with SEO tools such as Google Search Console, SEMrush, and Ahrefs.
- Proficiency in Google Analytics and other reporting tools.
- Proficiency with project management tools such as JIRA.
- Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and methodologies.
- Ability to provide actionable UX recommendations and govern site strategy effectively.
- Demonstrated ability to stay current with web technologies, trends, and best practices.
Nice-to-haves
- Familiarity with CMS platforms, basic HTML/CSS, and web development processes.
Benefits
- Excellent health coverage and life insurance benefits
- 401K with an immediate 3% company match
- PTO, Company Holidays, and Flexible Holidays
- Company-sponsored Mental Health Benefits, including 1:1 therapy
- Over $1,000 annually for a wellness benefit of your choice
- Monthly WFH stipend
- Generous, paid parental leave covering up to 20 weeks of leave for birthing parents and up to 12 weeks of leave for all other parents
- Access to financial coaches and education sessions
- Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
- Weekly catered lunches and fully stocked kitchen pantries
- Community-based volunteering opportunities
