Elanco - Greenfield, IN
posted about 1 month ago
As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers, and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth, and well-being. The Shopper Marketing Manager position is designed for individuals with a Commerce background, a keen interest in Animal Health, and a passion for driving Commerce and digital disruption. This role is critical as Commerce marketing is rapidly evolving within the US Pet Health sector. The successful candidate will report to the Senior Manager Commerce Pet Health and will be responsible for leading essential Commerce Planning, Execution, and Capability across Pureplay and Omnichannel retail partners. The role involves driving Retail Commerce Planning and execution at all retail customers, deploying best-in-class planning and execution strategies for Amazon and Pureplay, and fostering Omnichannel Commerce partnerships. In this position, you will translate brand strategy into customer strategy to ensure growth for both our retailer partners and Elanco. The ideal candidate will leverage brand equities to influence shopper behavior throughout the purchasing journey, utilize data-driven marketing tools, and activate brand equities at retail. Additionally, understanding customer capabilities and cascading toolkits to all customers in the channel will be essential for success.