Nestlé - Arlington, VA
posted 5 months ago
As a Shopper Marketing Specialist at Nestlé USA, you will play a pivotal role in executing and optimizing in-store marketing programs that drive brand growth and consumer engagement. This position is part of the Global Culinary Kitchen division, which encompasses some of the most iconic baking brands in the nation, including Nestlé Toll House, Carnation Milk, La Lechera, and Libby's Pumpkin. Your primary responsibility will be to bring high-impact marketing programs to life, leading cross-functional teams to unlock new opportunities and enhance the overall consumer experience. You will be expected to demonstrate a passion for finding innovative consumer and customer solutions while fostering a collaborative and agile work environment. In this role, you will execute shopper marketing strategies aimed at increasing sales and brand awareness. You will lead a cross-functional team through the planning, project management, and commercialization of displays and point-of-sale marketing programs. Additionally, you will manage budgets for shopper marketing initiatives and maintain relationships with strategic vendor partners who design and deploy these marketing programs. Your ability to monitor and analyze the effectiveness of these campaigns will be crucial, as you will be responsible for making recommendations for improvements based on your findings. You will also collaborate closely with customer development and sales partners to understand customer forecasts and manage timelines effectively. Conducting research and analysis with consumer analytics teams will help you gain insights into consumer behavior and preferences, which will inform your marketing strategies. Staying updated with industry trends and best practices in shopper marketing will be essential for your success in this role. You will prepare presentation materials and deliver compelling presentations to partners and leadership, showcasing your findings and recommendations.