At Home - Coppell, TX
posted 8 days ago
Full-time
Coppell, TX
Furniture, Home Furnishings, Electronics, and Appliance Retailers
About the position
The Site Content Specialist will collaborate with the Site Content Manager, Site Merchants, and Marketing teams to develop and implement strategic content aimed at enhancing customer engagement, boosting product category sales, and improving natural search results. This role is essential in ensuring a positive omnichannel customer experience through effective content management and execution.
Responsibilities
- Plan & execute site content under the direction of the content manager that drives engagement, sales and provides a positive omnichannel customer experience
- Produce content that is optimized for all shopping devices and addresses the needs of individual markets through personalization
- Create and manage content briefs, wireframes and marketing jobs for all campaigns and special projects
- Assist with the communication of content plans and performance to various business partners
- Partner with the site merchandisers to provide clear and optimized navigation from all content assets
- Ensure all content requests are fulfilled according to the brief before passing the final brief to the content manager for review and front-end development team for execution
- Responsible for validating all content prior to launch, assuring a superior customer experience
- Maintains performance dashboards that measure the success and opportunity within each campaign and gather action-oriented information for immediate and future content implementation
- Lead and solicit competition analysis through routine benchmarking. Document inspiration and emerging trends and share findings with internal teams.
Requirements
- Bachelor's Degree Required, Digital Retailing, Merchandising or Marketing preferred
- 3+ years of ecommerce experience, or similar role
- Experience with Salesforce (or similar ecom platforms), Web Analytics Tools, Excel
- Strategic thinker with the ability to clearly articulate and implement a focused plan
- Strong communicator with the ability to influence and drive decision making process
- Self-starter with strong attention to detail who can manage multiple projects simultaneously
- Strong teamwork, communication and interpersonal skills
