SLED Marketing Manager

Consolidated Communications Enterprise Services - Mosca, CO

Full-time - Mid Level

Mosca, CO

1,001-5,000 employees

Telecommunications

About the position

The Vertical Marketing Manager will lead marketing efforts for the State, Local Government, and Education (SLED) vertical at Consolidated Communications. This strategic role involves developing and executing comprehensive marketing programs, driving growth, and establishing the company as a trusted partner in the SLED space. The manager will report to the Director of Marketing and will be responsible for creating targeted strategies, optimizing RFP opportunities, and maximizing success during E-rate season.

Responsibilities

• Develop Vertical Marketing Strategy: Create and execute a comprehensive marketing strategy for the SLED vertical, including go-to-market plans and messaging frameworks.
• RFP and E-rate Focus: Lead marketing efforts to support RFP submissions and maximize E-rate opportunities, developing collateral and campaigns that resonate with SLED decision-makers.
• Lead Generation and Campaign Execution: Design and implement campaigns and events to generate leads and drive engagement in the SLED vertical.
• Content Development: Oversee the creation of tailored content for the SLED market, including case studies and presentations.
• Market Intelligence and Analysis: Maintain a deep understanding of the SLED market to refine strategies and position the company as a leader.
• Cross-Functional Collaboration: Partner with Sales, Product, and Marketing teams to ensure alignment and support account-based marketing efforts.
• Performance Measurement and Reporting: Track and report on the success of SLED marketing programs, using data-driven insights to demonstrate ROI.

Requirements

• 8+ years of experience in B2B marketing, with a strong focus on vertical or program management, preferably in the telecom or technology sector.
• Deep knowledge of the SLED market, including procurement processes, RFPs, and E-rate.
• Understanding of basic telecom products.
• Bachelor's degree in marketing, business, communications or related field.
• Proven ability to develop and execute successful marketing programs that drive growth and engagement.
• Strong project management skills, with the ability to handle multiple priorities and meet tight deadlines.
• Exceptional written and verbal communication skills, with the ability to craft compelling messaging and presentations.
• Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com or similar platforms.
• Collaborative and team-oriented with strong leadership and relationship-building skills.
• Positive, solution-oriented attitude with a proactive approach to challenges.
• Willingness to travel up to 15% of the time.

Benefits

• 401(k) matching
• Medical, Rx, Dental and Vision insurance
• Disability insurance
• Flexible spending account
• Health savings account
• Life insurance
• Tuition reimbursement
• Paid vacation and personal days
• Paid holidays
• Employee Assistance Program
• Annual bonus program based upon organization performance