SMB Lead Ads Product Marketing Manager - Austin, Texas

Tiktok - Austin, TX

Full-time - Mid Level

Austin, TX

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The SMB Lead Ads Product Marketing Manager at TikTok is responsible for driving the adoption of Lead Generation Ads within the small to medium-sized business (SMB) segment. This role focuses on developing and executing a customer-centric go-to-market strategy, conducting in-depth customer interviews, and utilizing data-driven insights to enhance product adoption and user satisfaction. The position requires collaboration with various teams to ensure a unified approach in market engagement and product positioning.

Responsibilities

• Develop and execute a robust go-to-market strategy for Lead Generation Ads.
• Conduct in-depth customer interviews to understand their needs and challenges.
• Utilize quantitative and qualitative data to inform market strategies.
• Collaborate with product development, sales, and customer success teams.
• Study market trends and competitor strategies to position products effectively.

Requirements

• 5+ years of professional experience in product marketing, product development, or related fields.
• Experience in advertising is a major plus.
• Experience with the SMB segment is a plus.
• Demonstrated ability to take extreme ownership of projects.
• Strong written and verbal communication skills.
• Strong expertise in data analytics tools like SQL.

Nice-to-haves

• Customer-centric and empathetic approach.
• Ability to work with global teams across different time zones.
• Curiosity and willingness to learn.

Benefits

• Inclusive workplace environment
• Reasonable accommodations for candidates with disabilities
• Support for diverse voices and perspectives