SMB Lead Ads Product Marketing Manager - San Jose, California

$86,737 - $232,000/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The SMB Lead Ads Product Marketing Manager at TikTok is responsible for driving the adoption of Lead Generation Ads targeted at small to medium-sized advertisers. This role involves developing and executing a customer-centric go-to-market strategy, conducting in-depth customer interviews, and utilizing data-driven decision-making to enhance product adoption and user satisfaction. The position requires collaboration with various teams to ensure a unified approach in market strategies and customer engagement.

Responsibilities

• Develop and execute a robust go-to-market strategy for Lead Generation Ads.
• Conduct in-depth customer interviews to understand their needs and challenges.
• Utilize quantitative and qualitative data to inform market strategies.
• Collaborate with product development, sales, and customer success teams.
• Study market trends and competitor strategies to position products effectively.

Requirements

• 5+ years of professional experience in product marketing or related fields.
• Strong expertise in data analytics tools like SQL.
• Demonstrated ability to take ownership of projects and work well with ambiguity.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in advertising is a major plus.
• Experience with the SMB segment is a plus.
• Customer-centric and empathetic approach.
• Ability to work with global teams across different time zones.

Benefits

• Paid parental leave
• Health savings account
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• RSU
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Paid sick time