SMB Marketing Manager

$75,000 - $95,000/Yr

Zones - Portland, OR

Full-time - Mid Level

Portland, OR

Administrative and Support Services

About the position

The SMB Marketing Manager will lead marketing initiatives targeting small and medium-sized businesses (SMBs) at Zones, a global IT solution provider. This role involves developing and implementing strategies to drive awareness, demand, and growth for IT solutions, including hardware, software, and cloud services. The manager will collaborate with sales and product teams to create impactful campaigns, measure their effectiveness, and optimize strategies for success.

Responsibilities

• Conduct in-depth research to identify the unique needs, challenges, and buying behaviors of SMBs across various industries.
• Plan and execute targeted marketing campaigns across digital, email, social media, and events to generate leads and drive sales growth in the SMB market.
• Collaborate with internal teams to create engaging SMB-specific content, including case studies, whitepapers, blogs, videos, and collateral.
• Design and manage lead generation programs targeting SMBs to ensure a consistent flow of high-quality leads.
• Implement nurturing strategies to guide prospects through the sales funnel.
• Partner closely with the sales team to refine messaging, sales presentations, and enablement tools tailored for the SMB audience.
• Collaborate with key vendor partners to align marketing initiatives and develop co-marketing campaigns.
• Monitor and analyze the performance of SMB marketing programs, tracking key metrics such as lead generation, conversion rates, and ROI.
• Lead the creation and optimization of SMB marketing plans, collaborating across teams to customize strategies for local sales and channels.
• Define and gain buy-in for the SMB marketing strategy, ensuring alignment across the organization and effective execution.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably in IT, B2B, or technology sectors, with a focus on the SMB market.
• Proven track record of developing and executing successful marketing campaigns targeting SMBs.
• Comprehensive understanding of the SMB landscape and the technology needs of small to mid-sized businesses.
• Strong knowledge of IT products, including hardware, software, and cloud-based services.
• Experience in digital marketing, encompassing SEO/SEM, social media, and email marketing.
• Exceptional project management skills, with the capacity to handle multiple campaigns simultaneously.
• Excellent communication and collaboration abilities, fostering cross-functional teamwork.
• Proficiency in CRM (D365) and marketing automation tools (e.g., HubSpot, Wrike).
• Analytical mindset with the capability to interpret data and optimize marketing strategies effectively.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance