SMERF Sales Manager

Crystal Springs Services - Hamburg, NJ

Full-time - Mid Level

Hamburg, NJ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The SMERF Sales Manager is responsible for managing sales efforts targeting social, military, educational, religious, and fraternal groups within the hospitality industry. This role focuses on developing and executing sales strategies, building client relationships, and driving revenue growth through effective market engagement and exceptional customer service.

Responsibilities

• Develop and implement comprehensive sales strategies targeting SMERF market segments.
• Build and maintain strong relationships with clients, including planners and decision-makers in social, military, educational, religious, and fraternal organizations.
• Conduct market research to identify new opportunities and trends within the SMERF segments.
• Collaborate with marketing teams to create tailored promotional materials and campaigns.
• Attend trade shows, industry events, and networking functions to promote offerings and establish connections.
• Manage and track sales leads, forecasts, and reports to ensure targets are met.
• Provide exceptional customer service and support throughout the sales process.
• Work closely with the operations team to ensure smooth execution of events and client satisfaction.

Requirements

• Bachelor's degree in Business, Hospitality Management, Marketing, or related field.
• 3+ years of sales experience in the hospitality industry, with a focus on SMERF segments preferred.
• Proven track record of achieving sales targets and driving revenue growth.
• Excellent interpersonal and communication skills.
• Strong organizational and time-management abilities.
• Ability to work independently and as part of a team.
• Advanced computer skills and knowledge of various discipline focused computer programs, including a strong proficiency in Microsoft Office, Google Apps, PMS, Delphi.
• Ability to demonstrate expert knowledge and customer contacts in the preferred corporate and/or luxury leisure markets.

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and retirement benefits.
• Opportunities for professional development and career growth.
• Discounted Minerals Sports Club Membership.
• 30% Dining/Retail Discount.
• 30% Spa Discount.
• Discounted Stays at the Hotels.
• Discounted admission to Events & Festivals.
• Complimentary Golf.