Snappr - San Francisco, CA
posted about 2 months ago
Snappr is seeking a founding Growth Marketing Manager to play a pivotal role in refining our brand and value proposition while devising strategies to acquire new customers, particularly focusing on our latest product offerings. This position is crucial as it will leverage data and experimentation to develop insights into Snappr's competitive positioning, ultimately driving growth. The role may evolve to encompass broader responsibilities related to customer retention and engagement as the company expands its reach and offerings. In this role, you will be responsible for crafting compelling marketing collateral that drives customer engagement and conversion. This includes creating impactful website landing pages, website content, and sales enablement materials that resonate with our target audience. You will collaborate closely with product management, sales, and marketing teams to develop and execute go-to-market (GTM) strategies aimed at increasing product awareness, generating demand, and driving revenue growth. Additionally, you will set up advanced email and LinkedIn outreach automations that are intricately linked to our product offerings. Conducting A/B tests to optimize conversion rates and drive continuous improvement will be a key part of your responsibilities. You will also conduct market research, customer interviews, and competitive analysis to uncover insights and trends that inform our strategies and help differentiate our product in the market.