Snowbird Communications & Social Media Manager

Snowbird Ski And Summer Resort - Snowbird, UT

Full-time - Mid Level

Remote - Snowbird, UT

Accommodation

About the position

The Communications & Social Media Manager at Snowbird is a pivotal role within the Marketing Division, responsible for leading the brand's external storytelling efforts. This position aims to secure positive media coverage and enhance the resort's representation in the media, ski industry, and among the general public. The ideal candidate will excel in writing, strategic communications, social media management, issues management, and media relations, thriving in a fast-paced environment with a continuous news cycle.

Responsibilities

• Serve and craft the voice of Snowbird.
• Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, relationship building and database management.
• Develop annual press release and media pitch plan based on overall marketing plan.
• Manage social media by creating content and responses aligned with Snowbird's voice.
• Serve as spokesperson for the resort including crisis communications.
• Host and coordinate all aspects of media FAM trips.
• Maintain and build new relationships within the local community and the ski industry.
• Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
• Actively participate as a key leader in the Marketing Division, contributing ideas and efforts to achieve both marketing and company goals.
• Supervise the Communications Specialist, Snow Reporters and Historian while developing them into strong brand storytellers and leaders.
• Maintain a thorough understanding of AP Style writing.
• Sit and participate on the Play Forever Committee which leads Snowbird's sustainability and community initiatives.
• Develop and track the annual budget.
• Manage and coordinate commercial photoshoots.
• Attend in- and out-of-state media functions.
• Maintain on-call availability, including weekends and holidays.
• Other duties as assigned.

Requirements

• 5 years' experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories.
• Bachelor's Degree in a related field is required.
• 2 years of supervisory experience.
• Must be able to ski or snowboard at an advanced/expert level.
• Must be at least 21 years of age.
• Valid Driver's License with clean MVR (driving record).

Nice-to-haves

• Ski or travel/tourism industry experience preferred.

Benefits

• Snowbird season pass and comp ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance - benefits are available based on position and are subject to change
• 401k with company match
• Discounts with POWDR partners
• Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans