Social Analytics Manager, Global Social Media, Communications
Amazon.com - Seattle, WA
posted 2 days ago
About the position
Amazon is seeking an experienced Social Analytics Manager to join the communications org's social media team and help unlock insights that drive strategic business decisions. Working cross-functionally with internal and external stakeholders, this role will balance effective program management with day-to-day ownership of social data to drive insights and actions. The successful candidate will lead the global social analytics and research work to help refine the key audiences we communicate with, assess and continuously audit our social media presence globally, support the creation of programs to best reach and engage key audiences, and measure success in our mission to strengthen Amazon's reputation. You are a builder who is at your best when distilling complex strategies into distinct and clear milestones. You are a natural analyst, detail oriented, and possess expertise in social media analysis with a passion for delivering actionable insights to key stakeholders. The ideal candidate knows and loves working with business intelligence and social analytics tools (e.g., Excel, Tableau, Sprinklr, Brandwatch), and can partner with business leaders to deep-dive into data to solve complex business problems. The ideal candidate also understands social media and can combine good judgment with data to help guide content/channel strategy. You are analytical, organized, curious, and work backwards from the business problem. Cross-team coordination, project management, and strong writing skills are essential. This role reports into the Head of Social Communications.
Responsibilities
- Own and evolve global measurement framework for social media performance across 30+ social accounts in nine countries across North America, Europe, and APAC.
- Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project.
- Manage the team's goal setting and tracking program, and present results to senior leaders.
- Counsel social media managers on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.
- Lead social listening efforts to better understand our audiences and key communications topics, e.g., generative AI, sustainability.
- Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights.
- Manage the team's data agency, and liaise with the organization's in-house operations and technology function.
- Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
Requirements
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with all platform features and APIs within Instagram, Facebook, X, LinkedIn, TikTok, and other social channels, and social media tools (i.e., Sprinklr, Brandwatch)
Nice-to-haves
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience with marketing strategies in online and mobile channels
- Have worked/supported multiple global markets
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- employee_stock_purchase_plan
- professional_development
- flexible_scheduling
