Social Commerce Specialist

$60,000 - $75,000/Yr

Crocs - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Leather and Allied Product Manufacturing

About the position

The Social Commerce Specialist at HEYDUDE will be responsible for implementing Social Commerce campaigns that align with the company's business goals. This role requires a passion for Social Commerce and expertise in developing strategies to engage with creators and consumers, ultimately driving revenue. The position is situated within a fast-paced environment, emphasizing analytical thinking, organization, and collaboration with various stakeholders to support the company's growth.

Responsibilities

• Handle tactical execution of Social Commerce campaigns that align with goals and objectives
• Own relationships with 3rd party vendor partners to integrate, optimize and handle day-to-day creator programs
• Monitor campaign performance, perform deep dive analyses, implement robust testing strategies, and identify opportunities to grow or optimize performance
• Develop clear and detailed reports that share campaign and test success, highlighting what went well and where we need to improve
• Coordinate with members from various teams, including Brand/Influencer Marketing, Integrated Marketing
• Maintain up-to-date knowledge of best practices and latest developments in Social Commerce
• Create and implement testing strategies to achieve actionable insights and improve campaign performance
• Lead multiple projects at one time and maintain timelines, prioritizing as needed and communicating any at-risk items
• Field special projects and requests as needed
• Use data analytics to drive business performance and decision making

Requirements

• Bachelor's Degree or equivalent experience in Marketing, Communications, Advertising or related field
• Minimum 3 years of hands-on experience managing Influencer, Paid Media, or Social Commerce campaigns
• Experience quantifying Digital Marketing impact, and creating alignment with overall business goals/initiatives
• Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.)
• Strong project management skills, multi-tasking prowess and ability to stay organised
• Problem solver who uses critical thinking skills to find innovative solutions
• Initiative to generate ideas that propel the business forward and contribute to organizational effectiveness
• Strives to hit metric-driven goals and searches for the right solutions for HEYDUDE
• Ability to work with multiple cross-functional groups

Benefits

• Eligible to participate in a company incentive program