Social Marketing Coordinator/Salesforce Administrator

$72,250 - $80,000/Yr

Unclassified - Overland Park, KS

Full-time

Overland Park, KS

About the position

The Social Marketing Coordinator/Salesforce Administrator will play a pivotal role in enhancing the company's brand visibility and engagement through effective social media strategies while also managing and optimizing the Salesforce platform. This position requires a creative and organized individual who can analyze social media metrics and trends, craft compelling content, and engage with the audience to drive marketing goals. The coordinator will be responsible for developing, implementing, and managing social media strategies across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. This role also involves community management, where the coordinator will monitor and engage with users, ensuring a positive brand image and fostering community relations. In addition to social media responsibilities, the position requires the management of the Salesforce CRM system. This includes administering and configuring the platform, providing user support, and customizing Salesforce objects and workflows to meet business requirements. The coordinator will also be responsible for data management, ensuring data integrity, and creating reports and dashboards to provide actionable insights for business decision-making. Staying up to date with the latest social media trends and Salesforce features is crucial for continuous improvement in both areas of responsibility. The ideal candidate will have a strong understanding of social media platforms and algorithms, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment. Prior experience in real estate is preferred, along with a proven track record in social media management and Salesforce administration.

Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content, including text, images, videos, and infographics, tailored to each social media platform.
• Monitor, respond to, and engage with users on social media channels, maintaining a positive brand image and fostering community relations.
• Plan and execute social media campaigns and promotions, including paid advertising, contests, and collaborations with influencers or partners.
• Track, analyze, and report on social media metrics and performance using tools such as Google Analytics, Facebook Insights, and others.
• Stay up to date with the latest social media trends, tools, and best practices, incorporating emerging trends and technologies into social media strategies.
• Work closely with marketing, PR, and design teams to ensure social media efforts align with overall marketing goals and brand messaging.
• Develop and maintain a content calendar to ensure timely and consistent posting across all social media platforms.
• Handle any social media crises or negative feedback promptly and professionally.
• Administer and configure Salesforce CRM including user management, security settings, data management, and application enhancements.
• Provide ongoing support and training to end-users; troubleshoot and resolve issues and manage user access and permissions.
• Customize Salesforce objects, fields, workflows, and reports to meet business requirements; develop custom solutions using Salesforce tools.
• Maintain data integrity by managing data imports, exports, and updates; implement data cleansing processes and ensure accuracy and consistency across the platform.
• Create and manage reports, dashboards, and analytics to provide actionable insights for business decision-making.
• Oversee the integration of Salesforce with other business systems and third-party applications; ensure smooth data flow and system interoperability.
• Document system configurations, processes, and procedures; ensure adherence to best practices and industry standards.
• Stay up to date with Salesforce releases and new features; recommend and implement improvements to optimize platform performance and user experience.

Requirements

• Bachelor's degree, or equivalent experience.
• Proven experience in social media management, marketing, or a similar role.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics).
• Creative thinking with the ability to generate new ideas and concepts.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work independently and as part of a team in a fast-paced environment.

Nice-to-haves

• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Knowledge of SEO and content marketing strategies.
• Familiarity with video editing software and techniques.
• 3+ years of experience as a Salesforce Administrator or in a similar role; Salesforce Administrator certification preferred.
• Experience with Salesforce Sales Cloud, Service Cloud, and Marketing Cloud.
• Familiarity with Salesforce API.
• Experience with data migration and integration tools.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance