Social Media Account Manager

$24,960 - $37,440/Yr

Leaddog Digital - Tyler, TX

Full-time - Entry Level

Tyler, TX

About the position

The Social Media Account Manager at Leaddog Digital is responsible for managing the social media presence of 5-10 clients, focusing on content creation, community engagement, and analytics reporting. This role requires creativity and the ability to work independently while collaborating with a supportive team. The position offers opportunities for growth in digital marketing, particularly in managing paid Meta campaigns.

Responsibilities

• Monthly content calendar planning
• Creating social posts including creative and copywriting
• Collaborating with clients to gather & create original content (includes some photography, videography, and graphic design)
• Community engagement monitoring & management
• Providing data analysis and metric reporting for your accounts
• Working collaboratively with the team to develop social media strategies to grow followers and engagement for our clients
• Create, curate, and manage all published content (images, video, written) across all social media platforms
• Develop and implement social media campaigns to increase brand visibility and engagement
• Monitor social media channels for industry trends and competitor activity
• Engage with followers, respond to inquiries, comments, and messages in a timely manner
• Analyze social media insights to guide future strategies
• Collaborate with the marketing team to ensure brand consistency
• Stay up-to-date with the latest social media best practices and technologies

Requirements

• Degree in marketing, communications, graphic design, or a related field of study or 1-2 years of social media management experience
• Strong creative and grammatical writing skills
• Excellent verbal, communication, and presentation skills
• Basic math skills are required for analytics & budget management when applicable
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Skills in graphic design, video editing, and photography are a plus
• Proficiency in the Meta platforms; experience with LinkedIn, TikTok, and Pinterest is a plus
• Experience with Adobe Photoshop, InDesign, Lightroom, Premier, and/or Illustrator is a plus
• Extreme attention to detail and ability to handle multiple projects at once
• Ability to think critically and analyze data & performance
• Results-oriented, self-driven & internally motivated

Nice-to-haves

• Experience in public relations
• Familiarity with Adobe Creative Suite, including Adobe Illustrator for creating graphics
• Basic video editing skills are preferred

Benefits

• Health insurance
• Paid time off