Social Media Ad Campaign Manager (Short Drama Series)

$58,240 - $62,400/Yr

Alta Talent Group - Pleasanton, CA

Full-time - Mid Level

Pleasanton, CA

Professional, Scientific, and Technical Services

About the position

The Social Media Ad Campaign Manager at Alta Talent is responsible for managing and optimizing ad campaigns for short dramas across major platforms like Facebook, TikTok, and Google. This role focuses on user acquisition, cost-effective ad placements, and continuous performance analysis to enhance campaign effectiveness. The position requires a strong understanding of paid media channels and creative content optimization.

Responsibilities

• Oversee the company's short drama ad campaigns on platforms such as Facebook, TikTok, and Google.
• Adjust user acquisition strategies based on real-time data.
• Develop and execute optimization plans for paid channels related to short dramas, novels, and games.
• Promote products and manage ad placements according to advertising strategies, ensuring effective results while controlling costs.
• Monitor media resources and overall traffic conditions, optimizing ad accounts and materials as needed.
• Complete daily data reports, summarize campaign results, and plan future ad placements based on performance data.
• Continuously analyze data and competitors to optimize strategies and develop executable ad placement strategies.

Requirements

• 3 years of experience in paid ad placements for short dramas, novels, and games.
• Strong data analysis skills with proficiency in interpreting various data dimensions.
• Ability to refine and guide material direction for short drama content.
• Proactive in learning and improving job performance.
• Market awareness to adjust and develop reasonable ad placement strategies.

Nice-to-haves

• Experience with video editing.
• Strong communication skills.

Benefits

• Competitive compensation package based on experience and performance.
• Opportunity to work with a dynamic team in a rapidly growing industry.
• Potential for growth and advancement within the company.
• Flexible schedule.