Social Media and Brand Creative Manager

$60,000 - $80,000/Yr

Thirsty Lion Gastropub & Grill - Scottsdale, AZ

Full-time

Scottsdale, AZ

Food Services and Drinking Places

About the position

Thirsty Lion is seeking a dynamic Social Media & Brand Creative Manager to oversee key marketing functions including social media strategy, email marketing campaigns, and graphic design. The role focuses on promoting the Thirsty Lion brand across digital platforms, supporting local and national campaigns, and driving guest engagement. The ideal candidate will develop strategies and create content that enhances the brand's positioning as a premier restaurant destination, particularly for its scratch kitchen and craft cocktails & beer offerings.

Responsibilities

• Develop, plan and execute a monthly content calendar for social media that aligns with broader marketing strategies.
• Generate standalone social campaign ideas and support integrated marketing campaigns across all organic social channels.
• Manage social media accounts including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Create and refresh social media strategies for Thirsty Lion and Grand Central Bowl & Arcade brands.
• Promote regional events, seasonal menus, and community involvement through collaboration with restaurant locations.
• Develop engaging social media content including promotions, reels, and posts to maximize engagement and conversions.
• Capture high-quality photos and videos for social media channels.
• Monitor and report on social media and campaign performance using analytics tools.
• Create social media recaps highlighting key performance indicators (KPIs).
• Provide monthly reports to the Director of Marketing with insights and recommendations.

Requirements

• Bachelor's degree
• 3+ years of social media marketing experience with corporate brand or agency, preferably in the restaurant industry.
• Strong proficiency with social media platforms including Instagram, Facebook, TikTok, LinkedIn, Google Analytics, and Facebook Business Manager.
• Proficiency in WordPress and HootSuite.
• Proficiency in Adobe platforms, Canva, Squarespace, and Photoshop.
• Experience with CRM Systems (ideally Fishbowl) and Google Analytics.
• Strong problem-solving and troubleshooting skills.
• Excellent communication and interpersonal skills.
• Ability to prioritize in a fast-paced environment and meet changing deadlines on multiple projects.
• Strong project management skills.
• Excellent written and verbal communication skills.

Nice-to-haves

• Knowledge of restaurant industry marketing
• AI knowledge or friendliness