Social Media and Community Manager - Facetune

$90,000 - $120,000/Yr

Lightricks - New York, NY

Full-time

New York, NY

About the position

Lightricks is a pioneer in innovative technology that bridges the gap between imagination and creation. With a mission to push the limits of technology to reimagine the way creators and brands express themselves, the company brings a unique blend of groundbreaking computational graphic research and generative AI to every user experience. Just take our award-winning photo and video editing apps, Facetune, Videoleap, and Photoleap, for example and our most recent product, LTX Studio, which is an all-in-one AI digital storytelling platform that gives users complete control over their creations. Our brand collaboration vertical, Popular Pays, brings together like-minded brands and creators, facilitating their collaboration, offering opportunities for brand deals and creator-powered content creation. As the leading platform for agile advertising, the Popular Pays’ platform makes it easier for brands to find and manage partnerships while helping creators monetize their talents and content. Facetune, Lightricks' flagship photo & video selfie editing app, is seeking a creative and dynamic Social Media and Community Manager to elevate our brand presence and engage with our diverse user base of content creators, influencers, and social media enthusiasts. In this role, you will develop and execute a comprehensive social media strategy aimed at increasing our organic presence and engagement across platforms such as Instagram, TikTok, and Twitter. You will create engaging content that showcases Facetune's features, inspiring and educating users while managing and growing our online community to foster a positive environment for sharing creations and techniques. Collaboration with the marketing team will be essential to align social efforts with app updates, feature launches, and broader campaigns. Staying ahead of social media trends, particularly in visual content creation and photo editing, will be crucial. You will analyze social media metrics and provide regular performance reports, organize and manage challenges, contests, and user-generated content campaigns, and cultivate relationships with influencers and power users to expand our reach and showcase advanced Facetune techniques.

Responsibilities

• Develop and execute a comprehensive social media strategy to increase organic presence and engagement across platforms.
• Create engaging content that showcases Facetune's features to inspire and educate users.
• Manage and grow the online community, fostering a positive environment for users to share their creations and techniques.
• Collaborate with the marketing team to align social efforts with app updates, feature launches, and broader campaigns.
• Stay ahead of social media trends, particularly in visual content creation and photo editing.
• Analyze social media metrics and provide regular performance reports.
• Organize and manage challenges, contests, and user-generated content campaigns.
• Cultivate relationships with influencers and power users to expand reach and showcase advanced Facetune techniques.

Requirements

• 3+ years of experience in social media management, preferably for a consumer app or in the beauty space.
• Proven track record of growing engaged social media communities.
• Experience in creating and executing social media campaigns that reached new users.
• Hands-on experience with photo editing apps, like Facetune.
• Strong content creation skills.
• Experience with social media management and analytics tools.
• Familiarity with influencer marketing and user-generated content campaigns.
• A data-driven approach to strategy and content creation.
• Strong familiarity with pop culture, celebrities, and fashion trends.

Nice-to-haves

• Creative visionary with a passion for visual storytelling and photo editing.
• Excellent interpersonal skills and ability to engage with diverse online communities.
• Proactive problem-solver with strong attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Adaptable and eager to learn new features, techniques, and trends in photo editing.