Social Media and Content Creator

Ariva Group - Laredo, TX

Full-time - Entry Level

Laredo, TX

About the position

The Social Media and Content Creator at Ariva Group LLC is responsible for developing and executing engaging content across various social media platforms to enhance brand visibility and support marketing goals. This role involves collaboration with the marketing team to implement social media strategies, create compelling visual and written content, and analyze performance metrics to drive awareness and loyalty among target audiences.

Responsibilities

• Create engaging content for social media platforms that aligns with brand voice and marketing goals.
• Work collaboratively with ARIVA Group and the marketing team to implement social media solutions for all social media strategies in California, Texas, and Florida.
• Support the ARIVA Group sales team in current and future residential developments by creating content that drives awareness, action, and loyalty on all social media platforms.
• Consistently follow ARIVA Group social media guidelines and campaigns to support various marketing initiatives.
• Conceptualize campaigns, develop and execute ads, and analyze ad performance results.
• Assist in the creation of social media and external communication campaigns, sharing results and best practices bi-weekly.
• Produce marketing copy, write blog posts, and promote content on social media.
• Create and publish engaging, creative visual and written social content for designated platforms.
• Deliver a consistent social media content production strategy and brand strategy for company channels, adapted to each platform and audience.
• Collaborate internally to craft content in various formats, including still images, videos, live streams, and GIFs/cinemographs.
• Monitor and research consumer conversations, competition, industry trends, and ideate breakthrough social activations and content inspiration.
• Research and understand external audience interests across all social media platforms and create fitting content.
• Follow established team standards for sharing quality content, including content review processes and communication systems.
• Develop creative and high-quality content for various social media platforms, including text posts, images, videos, stories, and reels.

Requirements

• Degree in Marketing, English, Journalism, Public Relations, or a relevant field.
• Experience as a social media specialist or in a similar position.
• Proficiency in operating a drone.
• Deep knowledge of social media trends, hashtags, and engagement strategies.
• Ability to work with creative tools like Adobe Illustrator, Photoshop, and Canva.
• Proven experience in creating engaging content on different social media platforms including GMB, Twitter, TikTok, Facebook, Instagram, Pinterest, LinkedIn, and YouTube.
• Ability to turn a concept into compelling content.
• Ability to incorporate brand voice and identity in digital content.
• Experience in video editing and headshots.