Social Media and Digital Accessibility Manager

Ohio State University - Columbus, OH

Full-time - Entry Level

Columbus, OH

Educational Services

About the position

The Social Media and Digital Accessibility Manager at the Wexner Center for the Arts is a key member of the Communications and Marketing Department, responsible for developing and implementing the social media strategy to engage diverse audiences. This role focuses on producing, managing, and optimizing content across various social media platforms while ensuring adherence to digital accessibility guidelines. The manager will supervise a Digital Accessibility Coordinator and a social media intern, collaborating with various teams to enhance the center's online presence and promote its programs and events.

Responsibilities

• Develop the strategic direction for the comprehensive social media program that aligns with the institutional communications and marketing plan for WCA.
• Create and manage creative, visual, and text production for content on social media platforms including Instagram, TikTok, YouTube, Twitter/X, Facebook, and LinkedIn.
• Lead the Digital Accessibility Coordinator to implement best practices for digital accessibility across all digital platforms.
• Analyze and prepare reports on social media performance, driving decision-making and strategy for campaigns.
• Stay current on new social media trends and digital accessibility requirements.

Requirements

• Bachelor's degree in marketing, communications, video production, journalism, or a related field.
• Minimum four years of professional experience creating content for various digital platforms.
• Strong understanding of data analysis, content marketing, and online community engagement.
• Excellent written and verbal communication skills.
• Proficiency in social media metrics and performance measurement.

Nice-to-haves

• 4-8 years of relevant experience in social media management.
• Experience with digital marketing planning and integrated marketing strategies.
• Familiarity with user-generated content management and reputation management.
• Experience using Sprout Social.

Benefits

• Flexible working hours including evenings and weekends as needed.
• Opportunity to work in a supportive and inclusive environment.