Social Media and Digital Community Manager

$60,000 - $75,000/Yr

Hamilton College - Clinton, NY

Full-time - Mid Level

Clinton, NY

Educational Services

About the position

The Social Media & Digital Community Manager at Hamilton College is responsible for leading the college's social media marketing and digital community building efforts. This role requires a creative and strategic thinker who can identify and leverage new opportunities in social media, while also playing a critical role in content development and distribution. The position involves managing a social media content calendar, engaging with audiences, and coordinating digital outreach to achieve institutional goals, with some evening and weekend hours required.

Responsibilities

• Leads, maintains and enhances a social media and digital marketing strategy with short- and long-term objectives.
• Manages a day-to-day social media content calendar that delivers the College's key messages and encourages dialogue across various social media platforms.
• Leads efforts to build online communities, engage Hamilton's audiences, and coordinate targeted digital outreach to achieve institutional goals.
• Researches standards, best practices, trends, and breakthroughs in social media, communicating results and recommendations to Communications & Marketing colleagues.
• Uses current social media trends and best practices to determine which channels are most effective for reaching target audiences.
• Guides and educates campus constituents on social media guidelines and best practices for representing Hamilton College.
• Monitors the effectiveness of Hamilton's social media strategy, devises benchmarks, and makes recommendations for engagement.
• Coordinates organic and paid social media, search and display marketing campaigns.
• Research, track, and analyze audience behaviors and trends and implement research into social and digital campaigns.
• Develop and monitor campaign budgets.
• Prepare reports with analytics on the overall performance of various campaigns.
• Devises strategies that use social media tools to reach media outlets and key higher education leaders and reporters.
• Assists with managing a social media content producer and a team of students responsible for photography and some video production.
• Researches digital engagement characteristics, habits, and trends by prospective students, parents, and alumni.
• Makes a reasonable effort to become involved in the Hamilton community.
• Attends professional development activities as made available.

Requirements

• Bachelor's degree
• At least 3-5 years of professional experience working with social media platforms and social media marketing tools.
• Experience managing and responding to challenging interactions on social media.
• Strong understanding of social media best practices, algorithms, and trends.
• Social media management experience strongly preferred.
• Supervisory experience preferred.
• Higher education experience preferred.

Nice-to-haves

• Exceptional writing and editing skills.
• Ability to conceptualize and execute the College's social media strategy and measure its effectiveness.
• Ability to translate key messages into creative concepts that align with the College's editorial and visual style.
• Strong interpersonal skills; works collegially and interacts effectively with office colleagues and campus partners.
• Effective time management and organizational skills.

Benefits

• Professional development opportunities
• Competitive salary range of $60,000 - $75,000