Social Media and Digital Content Manager

Explore Houma - Houma, LA

Full-time - Mid Level

Houma, LA

About the position

Explore Houma is seeking a Social Media and Digital Content Manager to enhance the brand's presence through creative storytelling and digital campaigns. This role focuses on engaging local, business, and leisure travel visitors by showcasing the unique experiences of Louisiana's Bayou Country across various digital platforms.

Responsibilities

• Develop and implement content strategies that align with Explore Houma's brand and voice
• Create engaging and visually appealing content for various social media channels, including Facebook, Instagram, TikTok, YouTube, and LinkedIn
• Produce, shoot, and edit high-quality videos that capture the essence of Houma's culture, events, and attractions
• Collaborate with the marketing team to create campaigns that drive tourism and highlight local businesses
• Maintain and update the Explore Houma website with fresh content that aligns with current social media efforts
• Assist with live event coverage and produce content in real-time for social media stories and posts
• Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations
• Research to stay up to date with industry trends, market insights, and competitor analysis to elevate Explore Houma's online presence
• Manage and maintain asset library inventory
• Assist in the creation, scheduling, and coordinating events hosted by Explore Houma
• Perform duties as assigned by the Director of Marketing and Communications and the President/CEO

Requirements

• Baccalaureate degree in public relations, marketing, or communications
• 2+ years of experience in social media management, content creation, or a similar role (experience in tourism a plus)

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance