Gannon University - Erie, PA
posted about 2 months ago
The Social Media and Digital Engagement Manager at Gannon University is responsible for overseeing the operational planning, establishment, execution, and evaluation of the university's official social media communications and engagement strategies. This role involves producing relevant content tailored for various social media platforms aimed at targeted audiences, which includes event coverage and the development of engaging content around upcoming or recently completed events. The manager will lead a team of staff and students who contribute content to the university's main accounts and provide support and consultation for other campus areas engaging on their own social media channels. In addition to content creation, the manager will monitor all official online venues to ensure they are consistently updated, maintaining a positive online presence and managing the university's reputation. This includes educating and training the Gannon University community on the proper use of social media and online communications. The manager will engage in social listening to inform data-driven decision-making and will serve as the subject matter expert on social media and online content management. As a member of the university's Crisis Response Team, this individual will be on call 24/7 to assist in disseminating information during critical times. The Social Media and Digital Engagement Manager will also assist with and sometimes direct the department's external and internal marketing efforts, including operating social channel campaigns. This position requires a proactive approach to managing Gannon's online presence, responding to comments and messages promptly, and reporting noteworthy interactions to the Marketing Team. The manager will produce regular reports and apply analytic insights to enhance the performance of university campaigns and initiatives, ultimately supporting the university's financial goals.