Gannon University - Erie, PA
posted about 2 months ago
The Social Media and Digital Engagement Manager oversees the operational planning, establishment, execution, and evaluation of the university's official ongoing social media communications and engagement. This individual is responsible for producing relevant content for all current and future social media platforms aimed at targeted audiences. The content produced can include event coverage and the development of engaging content around upcoming or recently completed events. Additionally, this role involves overseeing and providing leadership to staff and students who contribute content to the university's main accounts, as well as providing support and consultation for other areas on campus that engage on social media through their own channels. The Social Media and Digital Engagement Manager monitors all official online venues to ensure they are updated and maintained consistently, which is crucial for maintaining a positive online presence and reputation management. This individual also educates and trains the Gannon University community on the proper use of social media and online communications. Engaging regularly in social listening aids data-driven decision-making at the university, and this person serves as the subject matter expert on social media and online content management. As a member of the university's Crisis Response Team, the Social Media and Digital Engagement Manager is on call 24/7 to assist in distributing information during difficult times. In addition to these responsibilities, the manager assists with and at times directs the department's external and internal marketing efforts, including operating social channel campaigns. This role requires a proactive approach to planning, writing, creating, editing, scheduling, and publishing relevant daily and long-term content across all social media channels in real-time. The manager develops unique, platform-specific voices and content for each of the university's flagship social media channels, including Facebook, Twitter, Instagram, and LinkedIn. The position also involves performing ongoing social listening, timely review, moderation, and reporting of conversations on social channels, supporting crisis communication efforts, and managing Gannon's online presence by responding to comments, direct messages, and mentions on all official university accounts in a timely manner. Regular reporting and applying analytic insights to drive improved performance of university campaigns and initiatives are also key components of this role. The manager collaborates with various departments to set and achieve engagement and frequency goals across channels, develops and reports on paid social media campaigns, and supports photography and video production for marketing and daily social media use. Overall, the Social Media and Digital Engagement Manager plays a critical role in cultivating university brand awareness, positive brand engagement, and search engine optimization, while also guiding student employees in the development of social media and content creation skills.