Social Media and Digital Marketing Intern

Speedway Motorsports, Inc. (Smi) - Hampton, GA

Full-time - Intern

Hampton, GA

Motor Vehicle and Parts Dealers

About the position

The Social Media and Digital Marketing Internship at Atlanta Motor Speedway offers a hands-on opportunity for individuals to gain experience in social media management and digital marketing within a dynamic sports environment. The intern will work closely with the Marketing and Promotion department to create engaging content, manage social media platforms, and support various marketing initiatives for NASCAR and other events held at the speedway.

Responsibilities

• Assist in organizing, labeling, and managing the track's photo and video content library.
• Create engaging and visually appealing content for social media platforms, including Instagram, Facebook, YouTube, X, and TikTok.
• Help schedule and post content on social media, ensuring consistency in tone and messaging.
• Collaborate with the marketing, corporate sales, and events teams to develop unique social media campaigns.
• Monitor social media channels during major AMS events to capture real-time content.
• Assist with reporting and tracking social media engagement and growth.
• Assist in email marketing.
• Assist in AMS app management.
• Updating and posting to the speedway website.
• Assist in AI Chat Bot Content Management.

Requirements

• Currently enrolled or recently graduated from a four-year college/university.
• High integrity and confidentiality.
• Familiarity with social media platforms, including Instagram, TikTok, X, Facebook, and YouTube.
• Basic knowledge of content creation tools (Canva, CapCut, Adobe Suite, or similar).
• Strong organizational skills with the ability to manage large amounts of media content.
• Creativity in creating engaging posts that align with the track's brand.
• Interest in sports, especially motorsports, is preferred.
• Ability to work on-site during events as needed.

Nice-to-haves

• Interest in sports, especially motorsports.

Benefits

• Paid internship position
• Hands-on experience in social media and digital marketing
• Opportunity to work at a premier motorsports venue