Social Media and Digital Marketing Specialist

$60,000 - $60,000/Yr

Unclassified - Boca Raton, FL

Full-time - Mid Level

Boca Raton, FL

About the position

The Social Media and Digital Marketing Specialist will play a crucial role in enhancing the online presence and brand awareness of the company. This full-time position is based in Boca Raton, FL, and offers a competitive salary starting from $60,000 per year. The ideal candidate will be responsible for devising innovative social media campaigns aimed at increasing brand awareness, customer engagement, and lead generation. This role requires a proactive approach to refining social media benchmarks, creating and curating engaging content, and building a community of followers across various platforms. In addition to managing social media accounts, the specialist will develop measurement protocols to evaluate the effectiveness of campaigns. The candidate will be expected to create marketing collateral, including graphics, digital content, and print materials, while planning and executing social media marketing campaigns across platforms such as Facebook, Instagram, and Reddit. The role also involves designing and producing engaging content, including images, videos, blog posts, and infographics that reflect industry trends and drive measurable engagement. The specialist will continually grow and manage the online community by targeting both new and existing customers, identifying and developing new marketing opportunities. Monitoring and analyzing social media performance metrics will be essential to inform future campaigns and identify areas for improvement. The candidate will also be responsible for developing and executing paid social media campaigns in collaboration with in-house or third-party marketing agencies, and responding to social media inquiries and comments in a timely and professional manner.

Responsibilities

• Devising innovative social media campaigns to increase brand awareness, customer engagement, and lead generation.
• Refining social media benchmarks and creating engaging content.
• Building and managing a community of followers across different social media platforms.
• Developing measurement protocols to evaluate the impact of social media campaigns.
• Creating marketing collateral including graphics, digital content, and print materials.
• Planning and executing social media marketing campaigns across platforms such as Facebook, Instagram, and Reddit.
• Designing and producing engaging content including images, videos, blog posts, and infographics.
• Growing and managing the online community and social media presence by targeting new and existing customers.
• Identifying and developing new social media and marketing opportunities.
• Monitoring and analyzing social media performance metrics to inform future campaigns.
• Developing and executing paid social media campaigns in collaboration with marketing agencies.
• Responding to social media inquiries and comments promptly and professionally.

Requirements

• A minimum of 3 years of experience in social media marketing or digital media marketing.
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Demonstrable experience growing and managing social media accounts across various platforms.
• Familiarity with email marketing best practices.
• Sound knowledge of SEO strategies, social media algorithms, and current trends in digital marketing and social media.
• Experience in designing and implementing social media campaigns.
• Ability to work independently.

Benefits

• Paid time off