Social Media and Digital Marketing Specialist

$40,000 - $50,000/Yr

Unclassified - Columbia, MD

Full-time - Entry Level

Columbia, MD

About the position

Greater Than Care is at the forefront of providing health and life insurance solutions. As our digital platforms grow, we are looking for a dynamic and creative Social Media and Digital Content Specialist to join our team. This role is pivotal in shaping and establishing the online presence for our startup ventures in the technology and insurance sectors. We are looking for a highly motivated and innovative Social Media and Digital Content Specialist to develop and execute strategies that drive engagement and growth across various digital channels. The ideal candidate will be responsible for building the foundation of our social media presence, creating compelling content, and managing digital assets to support our startup initiatives in both the technology and insurance industries.

Responsibilities

• Develop and execute social media strategies tailored to each startup's unique brand and target audience across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create high-quality, engaging content for social media, websites, blogs, and other digital platforms.
• Develop a content calendar that aligns with business objectives and industry trends.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and other tools to create visually appealing graphics, videos, and other digital content to enhance storytelling and engagement across platforms.
• Monitor social media channels for audience engagement, respond to comments and messages, and cultivate a vibrant online community around each startup brand.
• Use tools like Google Analytics, SEMrush, and native social media insights to monitor and analyze the performance of digital content.
• Prepare and present reports with actionable insights to improve engagement, reach, and conversion.
• Optimize digital content for SEO to improve search engine rankings, drive organic traffic, and enhance user experience.
• Manage and update websites using WordPress and Elementor.
• Work closely with the marketing and product teams to align digital content strategies with overall business goals.
• Coordinate cross-functional efforts to support new product launches, campaigns, and initiatives.
• Keep up with the latest trends in social media, digital marketing, and SEO to ensure our strategies are innovative and effective.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in social media management and content creation, preferably for startups or in the technology or insurance industries.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creating and editing visual and video content.
• Proficiency in using WordPress, Elementor, and social media management tools.
• Strong understanding of SEO principles and experience with tools like SEMrush.
• Excellent written and verbal communication skills with a creative mindset.
• Experience in using analytics tools (Google Analytics, Google Search Console) to measure performance and inform strategy.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance