SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST

Lifeway Foods - Niles, IL

Full-time - Entry Level

Niles, IL

Food Manufacturing

About the position

The Social Media and Digital Marketing Specialist at Lifeway Foods is responsible for managing and executing the company's digital presence across various channels. This role aims to drive engagement, brand awareness, and customer acquisition through the creation and curation of high-quality content, performance analysis, and collaboration with internal and external partners to maintain a cohesive digital strategy.

Responsibilities

• Create, manage, and publish original and high-quality content across various social media platforms.
• Analyze data and metrics to create weekly, quarterly, and yearly reports on digital advertising initiatives, web traffic, and public relation reach.
• Manage company social media accounts to ensure relevant, up-to-date content.
• Respond directly to comments and questions on social media posts.
• Collaborate with the marketing team to grow the company's network and target new customers.
• Monitor analytics and metrics to gauge success of social media posts, ad campaigns, and ecommerce.
• Research social media trends that relate to our target audience's interests.
• Manage our social media content calendar for various channels, planning, posting, and scheduling content.
• Maintain a cohesive digital strategy and voice across various channels to achieve high levels of user engagement.
• Coordinate with creators, outside agencies, and internal peers to promote brand awareness and create buzz.

Requirements

• Bachelor's (or equivalent) degree in marketing or a related field.
• Hands-on experience using social media and digital advertising to build brand awareness.
• Experience with graphic design, photo/video editing, and publishing.
• Ability to identify target audiences' preferences and produce tailored content.
• Familiarity with social media platforms such as TikTok, Facebook, Instagram, LinkedIn, and Pinterest.
• Understanding of SEO, digital advertising metrics, and web analytics.
• Excellent analytical skills.
• Strong verbal and written communication skills.

Benefits

• Competitive benefits package