Social Media and Graphics Specialist - SUNY Oneonta
SUNY Oneonta - Oneonta, NY
posted 3 days ago
About the position
The Research Foundation of the State University of New York College at Oneonta invites applications for a full time Social Media and Graphics Specialist with the Office of Alumni Engagement. Our university boasts a vibrant community of over 75,000 alumni, and the Office of Alumni Engagement is committed to fostering lasting connections between our graduates and alma mater. We recognize the pivotal role our alumni play in shaping the university's future. We believe in harnessing the wealth of skills, experience, and generosity within our alumni community to enhance the overall strength and reputation of our institution. In this role, you will design, produce, and manage high-quality digital and print materials, assist in planning and executing communication campaigns, and strengthen alumni engagement through effective digital marketing and social media strategies.
Responsibilities
- Create and produce marketing materials for alumni events at local and regional levels, including postcards, posters, brochures, emails, and web content.
- Monitor website usage, maintain up-to-date content, and ensure information accuracy and accessibility.
- Design, coordinate, and send targeted email campaigns to alumni, friends, and donors; analyze and report on campaign effectiveness.
- Assist in developing and managing the office's communications schedule to ensure timely delivery and alignment with engagement goals.
- Design and distribute the quarterly alumni e-newsletter to keep alumni informed and engaged.
- Manage the layout and design of three annual issues of the alumni magazine, Reflections.
- Stay current with social media platform trends, manage social media posts and advertising, and engage with alumni community conversations.
- Produce regular reports demonstrating the reach and impact of social media and other digital engagement efforts.
Requirements
- Bachelor's degree
- Minimum of 2 years of relevant experience in digital design or social media
- Proficiency in Adobe Photoshop and Adobe InDesign
- Basic knowledge of HTML
- Experience using social media platforms for professional or organizational purposes
- Strong organizational and project management skills, with the ability to meet deadlines
Nice-to-haves
- Experience in higher education
- Skills in Adobe Illustrator
- Familiarity with Raiser's Edge
- Proficiency in copy editing
- Experience working with and serving diverse populations
Benefits
- Comprehensive benefits package
