Social Media and Influencer Marketing Manager

$65,000 - $75,000/Yr

American International Industries - Commerce, CA

Full-time - Mid Level

Commerce, CA

Real Estate

About the position

The Social Media & Influencer Marketing Manager will be responsible for executing strategic campaigns to enhance brand awareness, engagement, and growth. This role requires a passion for beauty and fashion, along with 3-5 years of experience in social media and influencer marketing. The ideal candidate will lead projects independently and collaborate with both internal and external stakeholders.

Responsibilities

• Plan out and help direct or create original content that will increase KPIs such as reach, impressions, views, and engagement.
• Help design and execute influencer marketing campaigns that align with brand objectives, focusing on both organic and paid influencers.
• Discover and establish relationships with new organic influencers while maintaining and nurturing relationships with existing influencers.
• Monitor, analyze, and report on the performance of influencer campaigns.
• Organize and execute product shipments and gift mailers to influencers and brand ambassadors.
• Negotiate contracts and manage agreements with larger paid influencers.
• Research competitive and social media trends and inform the broader marketing team regarding potential opportunities.

Requirements

• 3 to 5 years of experience in social media marketing, either at an agency or in-house.
• Possess an eye for aesthetic curation and cohesive visual and written storytelling.
• Experience with contracts, negotiations, and invoicing.
• Experience with budget management and reporting on KPIs.
• Experience in all major platforms: TikTok, Instagram, Pinterest, Facebook, Twitter, LinkedIn.
• Experience in analytics tools such as: Dash Hudson, Hootsuite, or Sprout Social.
• Experience in influencer or content creator platforms such as: Tagger, Lefty, or Perpetua/cobrand.
• Strong verbal and written communication skills.
• A bachelor's (or equivalent) degree in marketing.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance