Social Media and Influencer Program Manager

$70,000 - $75,000/Yr

Sauce Essentials - Santa Ana, CA

Full-time - Mid Level

Santa Ana, CA

About the position

About Sauce Essentials: Sauce Essentials is a leading cannabis brand, operating in 8 states, with a mission to provide premium cannabis products that elevate the consumer experience. We pride ourselves on delivering the best in class, high-quality products that resonate with our customers. As we continue to grow, we are seeking a dynamic Social Media and Influencer Program Manager to lead our social media strategy and influencer initiatives. Position Overview: The Social Media and Influencer Program Manager will be responsible for developing and executing a comprehensive social media strategy that aligns with Sauce Essentials' brand objectives. This role requires a creative and strategic thinker who can navigate the complexities of the cannabis industry's regulatory environment while building a robust and engaged social media presence. The ideal candidate will have a proven track record in content creation, influencer management (both paid and unpaid), and will be skilled in fostering relationships with influencers to amplify our brand's reach.

Responsibilities

• Develop and implement a strategic social media plan that aligns with Sauce Essentials' brand goals and drives engagement across all social platforms.
• Monitor trends in social media, cannabis industry regulations, and influencer marketing to keep Sauce Essentials ahead of the curve.
• Manage and optimize social media campaigns, ensuring they are compliant with industry regulations and resonate with our target audience.
• Lead the creation of engaging content, including in-house photo shoots, event coverage, user-generated content, and other media that reflect the brand's ethos.
• Coordinate and oversee all content production, ensuring consistency in brand voice, quality, and messaging across all platforms.
• Work closely with the creative team to ensure content is visually appealing and on-brand.
• Build and manage a robust network of influencers, both paid and unpaid, who align with Sauce Essentials' brand values.
• Develop influencer marketing strategies that amplify our reach beyond owned social platforms, increasing brand visibility and consumer engagement.
• Cultivate relationships with influencers, negotiating partnerships, and managing influencer contracts to ensure clear expectations and deliverables.
• Track, analyze, and report on key metrics for social media performance and influencer campaigns, providing insights and recommendations for continuous improvement.
• Utilize data to optimize content, adjust strategies, and report on ROI for social media and influencer initiatives.
• Stay informed about cannabis industry regulations across all states where Sauce Essentials operates, ensuring all social media and influencer activities comply with local laws.
• Work closely with the legal team to vet content and influencer partnerships to mitigate risk.
• Actively engage with Sauce Essentials' social media community, responding to comments, messages, and fostering a positive online presence.
• Organize and oversee events, both virtual and in-person, to boost community engagement and brand loyalty.
• Work cross-functionally with marketing, sales, product, and legal teams to ensure social media efforts align with overall business objectives.
• Coordinate with external agencies and freelancers as needed to support content creation and influencer initiatives.

Requirements

• 8+ years of experience in social media management, content creation, and influencer marketing, preferably within the cannabis industry or a highly regulated market.
• Proven track record of developing and executing successful social media campaigns and influencer programs.
• Strong understanding of social media platforms, algorithms, and best practices.
• Exceptional content creation skills, including photography, videography, and copywriting.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication and relationship-building skills.
• Proficiency in social media management tools and analytics platforms.
• In-depth knowledge of the cannabis industry and its regulations is highly preferred.
• Understanding of consumer behavior in the cannabis market and the ability to craft content that resonates with this audience.

Benefits

• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• Generous PTO and holiday schedule
• Opportunity to work in a rapidly growing industry with a dynamic and passionate team
• Travel opportunities for event coverage and influencer management across our 8-state market