Social Media and Online Community Specialist

The Moorings - Clearwater, FL

Full-time - Mid Level

Clearwater, FL

Nursing and Residential Care Facilities

About the position

The Social Media and Online Community Specialist at The Moorings is responsible for managing and growing social media communities, executing data-driven marketing campaigns, and enhancing customer acquisition efforts. This role is pivotal in driving engagement through innovative content and campaigns while tracking social media trends and performance metrics. The ideal candidate will be a passionate and analytical professional eager to make a significant impact in the luxury yachting industry.

Responsibilities

• Set up and manage tools to track and analyze data.
• Manage and grow social media communities across multiple platforms.
• Stay updated on social media trends and platform changes.
• Conduct audience profiling, monitor risks, and foster meaningful online conversations.
• Develop and implement customer acquisition strategies to grow mailing lists and event attendance.
• Run and monitor paid ad campaigns with a focus on lead quality and website performance.
• Collaborate with the marketing team to build and schedule engaging social media content.
• Maintain dashboards to track and analyze social media performance.

Requirements

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 3+ years in social media management, community management, or digital marketing.
• Consistent track record of handling and growing online communities.
• Experience with tools like Sprout Social, Sprinklr, and Meltwater.
• Skilled in running paid ad campaigns (Meta Ad Suite, LinkedIn Ad Manager) and using Google Analytics.
• Experience with customer acquisition strategies.
• Excellent communication skills with a talent for crafting engaging content.
• Strong project management and creative problem-solving skills.
• Proficiency in social media tools and platforms; HubSpot experience is a plus.

Benefits

• 401k plan
• Vacation, personal days, sick days - 10 vacation days, 6 floating days
• Health benefits - medical, dental, vision, HSA, FSA
• Employee Assistance Program
• Life Insurance
• Employee charter yacht usage benefits and FAM trips
• Employee usage of the boats in destinations for personal use