Social Media and Web Manager

$57,000 - $65,000/Yr

International African American Museum - Charleston, SC

Full-time - Mid Level

Charleston, SC

Museums, Historical Sites, and Similar Institutions

About the position

The Social Media and Web Manager at the International African American Museum (IAAM) is responsible for leading the museum's digital communications strategy, which encompasses the management of the museum's website and social media channels. This role aims to engage and inform current and potential visitors, patrons, and members through frequent updates and strategic content that reflects the museum's mission and significance. The position requires collaboration with various departments to create impactful and visually relevant content, ultimately enhancing the museum's visibility and outreach on both local and international levels.

Responsibilities

• Oversee the organization's web & social media strategy, including IAAM's primary website and all selected social media channels.
• Develop an annual web & social media plan that drives local, national, and international awareness of the museum.
• Create targeted web & social media updates for major exhibitions, programs, and special offerings.
• Implement tracking methods to measure the ROI of communications efforts and ensure accurate data capture and analysis.
• Collaborate with graphic design and video production teams to feature multimedia content in IAAM's web and social media presence.
• Source and manage vendors for specialized multimedia content as needed.
• Develop an annual marketing calendar to enhance the museum's visibility through major programs and auxiliary activities.
• Shape public perception of the museum by developing strategies and messaging that promote its mission.
• Support the Marketing department at all major museum events as determined by the CMO.
• Coordinate with outside consultants on website, branding, messaging, and multimedia efforts as requested.

Requirements

• 3+ years of relevant web and social media experience required.
• Graphic design experience preferred.
• Multimedia content production for social media experience required.
• Ability to work in a fast-paced, high-energy environment.
• Ability to develop standardized processes and workflows.
• Ability to think creatively, innovatively, and analytically.
• Excellent verbal and written communication skills.
• Ability to manage web content on WordPress.
• Ability to use Hootsuite or similar applications to schedule posts.

Nice-to-haves

• Experience in developing strategies for engaging a national and international audience.
• Knowledge of the museum's mission and programs.

Benefits

• Competitive salary range of $57,000 - $65,000 per year.
• Opportunities for professional development and growth.
• Commitment to diversity and inclusion in the workplace.