Hommtown - Pasadena, CA

posted about 1 month ago

Full-time - Entry Level
Pasadena, CA

About the position

We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our online presence, engage our audience, and drive brand awareness. This role requires a blend of creativity, analytical skills, and digital marketing expertise to create compelling content across various platforms.

Responsibilities

  • Develop and execute comprehensive social media strategies aligned with marketing goals.
  • Create engaging content, including graphics, videos, and written posts, tailored for different platforms.
  • Monitor social media channels for trends and audience engagement; utilize social listening tools to gather insights.
  • Collaborate with the marketing team to ensure brand consistency across all digital platforms.
  • Manage social media advertising campaigns, including budgeting and performance analysis.
  • Analyze performance metrics and generate reports to measure the effectiveness of campaigns.
  • Stay updated on industry trends, emerging technologies, and best practices in social media marketing.
  • Conduct research to identify new opportunities for growth within the e-commerce space.

Requirements

  • Proven experience in managing social media accounts for brands or organizations.
  • Strong understanding of digital marketing principles and SEO best practices.
  • Proficiency in Adobe Creative Suite for graphic design and video editing.
  • Excellent photography skills with the ability to create visually appealing content.
  • Familiarity with e-commerce platforms and strategies.
  • Experience in public relations or communications is a plus.
  • Strong research skills to identify trends and audience preferences.
  • Ability to work collaboratively in a fast-paced environment while managing multiple projects.
  • Excellent written and verbal communication skills.

Nice-to-haves

  • Experience in public relations or communications is a plus.

Benefits

  • Flexible schedule
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