SOCIAL MEDIA ASSISTANT

$37,440 - $47,840/Yr

Grandbaby Cakes - Dallas, TX

Part-time - Entry Level

Onsite - Dallas, TX

About the position

The Social Media Assistant at Grandbaby Cakes plays a crucial role in overseeing and executing the brand's social media strategy. This part-time position involves creating engaging content, analyzing trends, and driving storytelling to enhance the brand's presence across various social media platforms. The role is designed for a creative individual who is passionate about food and culture, and who can contribute to the brand's mission of building connections through the universal language of food.

Responsibilities

• Oversees social media strategy
• Researches and identifies insights, trends, and opportunities to elevate social content
• Creates various forms of social media content--videos, images, and text captions--suitable for social media platforms such as Instagram, TikTok, Twitter, Facebook, and YouTube
• Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture
• Develops and creates big ideas to create viral moments
• Conducts an analysis of what other organizations and brands are doing on social media and presents findings to the digital team
• Helps manage our social media presence by scheduling posts, engaging with followers, and analyzing performance metrics
• Helps establish affiliate linking in stories
• Leads team on trending topics
• Drives storytelling and maximizes social impact
• Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
• Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives

Requirements

• A degree in Graphic Design, Visual Communication, or a related field
• 2+ years of experience in a social content role
• Hands-on experience from conception to production, with a willingness to roll up your sleeves and get involved in the execution
• Compelling online portfolio demonstrating creative versatility, conceptual thinking, and superb design execution
• A deep understanding of social platforms and their creative formats
• Experience taking a moment in culture and reacting quickly to create a social activation
• Extreme attention to detail, understanding of design principles, and the creative process
• Highly collaborative with the ability to respond professionally to creative direction and constructive feedback
• Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Detail-oriented, organized and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively

Benefits

• Opportunities for growth within the company
• Ownership over your work