About the position
The Social Media Assistant Manager at Rosen Hotels & Resorts will play a pivotal role in shaping the online presence of the brand through effective social media management. This position requires a creative and strategic thinker who can generate engaging content that resonates with the audience and fosters conversation. The ideal candidate will thrive in a fast-paced environment, demonstrating efficiency and a personable approach to community management. The Assistant Manager will be responsible for the day-to-day operations of social media, ensuring that all content aligns with the brand's voice and objectives. Staying abreast of social media trends and leveraging them to enhance engagement is essential for success in this role. In this position, the Assistant Manager will oversee the strategy and creative production of social media posts across various platforms, including Facebook, Twitter, TikTok, Instagram, LinkedIn, and Pinterest. They will create organic content tailored for social media, websites, and other brand needs, ensuring consistent posting and community management. Establishing key performance indicators (KPIs) for social media campaigns will be a critical task, as will building relationships with social media influencers to enhance brand engagement. The Assistant Manager will also be responsible for researching innovative social media tactics and maintaining effective communication with other departments and senior management. The role includes mentoring and training Social Media Coordinators and Vlogger/Bloggers, approving posts before final submission to the Social Media Manager, and coordinating various schedules and analytics meetings. The Assistant Manager will monitor engagement metrics, oversee photoshoots and special projects, and act as a liaison between social media and other relevant departments. This position is designed for someone who can lead the team in the absence of the manager and assist leisure properties with paid social initiatives.
Responsibilities
- Manage strategy and creative production of social media posts across digital media networks, potentially including Facebook, Twitter, TikTok, Instagram, LinkedIn, and Pinterest.
- Create organic content pieces for social media, websites, OTA sites, and all other brand needs.
- Post consistently on all supported social media channels, including community management, responses, and follower growth outreach.
- Define KPIs for social media campaigns.
- Establish relationships with social media influencers to develop a strong network for Rosen Hotels & Resorts influencer program and brand engagement opportunities.
- Research new and innovative social media tactics and platforms to stay relevant.
- Maintain a professional and friendly relationship with other departments, colleagues, and partners.
- Communicate effectively to all senior management and cross-functional partners.
- Engage with guests and followers via direct messages and comments.
- Remain calm under pressure and work effectively with internal associates and external guests.
- Train, mentor, coach, and motivate Social Media Coordinators and Vlogger/Bloggers.
- Approve posts prior to the Social Media Manager's final approval.
- Schedule TikTok calendar, Rosen Goes rotation, Orientation schedule, and department calendars.
- Coordinate monthly analytics meetings and approve coordinators' goals.
- Monitor the department's reviews, posts' engagement, and interactions across all platforms.
- Check on all photoshoots and special projects.
- Communicate and coordinate with content creators/influencers and the properties with final approval from Social Media Manager.
- Act as the liaison between social media (guests) and Credit Card processing and other departments relevant to social media.
- Lead the team when the manager is unavailable.
- Assist leisure properties with paid social.
Requirements
- Experience in social media management.
- Strong communication skills and ability to engage with diverse audiences.
- Ability to work in a fast-paced, dynamic environment.
- Proficiency in creating engaging content across various social media platforms.
- Experience in community management and responding to audience interactions.
- Ability to define and analyze KPIs for social media campaigns.
- Experience in building relationships with influencers and managing brand engagement.
Nice-to-haves
- Experience with analytics tools for social media performance tracking.
- Knowledge of graphic design tools for content creation.
- Familiarity with hospitality industry trends and practices.
Benefits
- Affordable Health and Dental Insurance
- On-site Medical Center
- Competitive Compensation
- Holiday Pay
- Paid Vacation
- Paid Personal Days
- Tuition Reimbursement
- Higher Education Scholarships
- 401(k) Retirement Savings Plan
- Childcare Financial Assistance
- Hospitality and Dining Discounts
- Family Outreach Center
- Many More Benefits
